Every fruit and vegetable has its own special time of year when each bite is simply sweeter, juicier, tastier - that's when you know it's At Season's Peak. And that's when Publix partners with the most reputable, close-to-home growers in order to deliver it to you at its absolute height of freshness and flavor.

With its fertile soil, hot summers and long, sunny days, California's San Joaquin Valley provides a realm fit for the King O' the West melon. Planted in late March, the melons reach their peak flavor in early August and remain at their sweetest and juiciest through mid-month.

Family-owned-and-operated Turlock farms, the exclusive producer of King O' the West melons, has been a trusted partner of Publix for the past 57 years.

King O' the West honeydew melons are high in stuff you need, like vitamin C, but low in stuff you don't need, like fat, cholesterol and sodium. So they're a perfectly healthy addition to any meal or snack.

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